Online shopping is quickly becoming one of the most common ways consumers buy products. It's convenient, it can be simple and sometimes it's cheaper. However, online shopping isn't always the way to go. You still feel the need to see a car in person before you buy, and the same should be true for jewelry. To put it simply, shoppers should always go to their retail jeweler when looking for the most out of their jewelry shopping experience. Let's look at why going to your retailer jeweler offers you a better experience, from searching to security, than buying online.
Look and Feel
When you buy from a retail jeweler, you have the advantage of examining the piece closely. This is especially important for engagement rings. A once in a lifetime piece should be catered absolutely perfect for its wearer. You can see, touch, fall in love with and even look under a microscope at the ring you'll wear forever, a ring that's meant to signify your everlasting love. This gives you much more information than the online stores can offer, even if they have 360 degree viewers embedded.
If you’re looking at a piece of jewelry online, it's hard to inspect the quality. You can't handle the jewelry or examine it closely to determine the sparkle of diamonds and gemstones. You can't admire the workmanship of each piece. Online stores can list specs on their website, but you’ll just see a sample of the piece you’ll actually receive. You won’t really see the color and cut of the exact gemstone you will be buying until it arrives. This leaves the possibility that what you see doesn't necessarily become what you get. When you buy from your independent, retail jeweler, you have the advantage of understanding the true quality of each piece of jewelry.
In an earlier blog, we talked about the 4Cs of Diamonds. This included our ever important 5th C, "Certification". Many websites don't explicitly show their diamond certifications while you're shopping. When you go to your retail jeweler, like Gunderson's Jewelers, you always receive a written report with a diamond grading from a certified diamond grading lab.
A benefit of shopping at your retail jeweler that often gets overlooked is the rapport you build with your independent store. Knowing who you're buying from instills trust in the product you're purchasing. Additionally, your retail jeweler knowing you allows them to better serve you as a customer. They've learned your style, your interests, your budget; and they can help you find the perfect piece of jewelry that you may never knew existed.
The relationship you build with your retail jeweler doesn't just end at the point of sale. For example, Gunderson's retail jewelers continue to help you with appraisals, repairs, and even offering advice for years after. Many online stores will not be able to support you if something happened to your piece, i.e. a diamond falling out. If the online store does happen to have insurance, it will likely take a lot longer for them to rectify your problem.
When buying jewelry online, you face the "How to tell a good vendor from a bad one?" dilemma. While there are legitimate vendors online, the internet is littered with examples of jewelry buying scams. For example, visit Diamond Helpers’s website to find countless stories about scams online jewelry outlets have used to mislead and overcharge customers. One popular scam featured on the website discusses how online jewelers offer one stone but delivers another. While the online seller shows pictures of an actual diamond engagement ring or jewelry with another stone, you receive something entirely different. This could be as drastic as trading out the diamond you thought you were going to receive for cubic zirconia. Some of the stores that fail the online test may surprise you.
It is also not uncommon for consumers to take a piece of jewelry purchased online to an appraiser and discover that the jewelry is worth less than the amount paid. Do you want the headache of trying to recoup your loss from buying online? Probably not, which is why sticking to in-store, retail jewelers is your best bet.
When you buy from an independent, retail jeweler such as Gunderson's Jewelers, your idea is limited only by your imagination. By visiting your retail jeweler, you can insure that you will get one on one help with trained sales associates to create a magnificent piece of custom designed jewelry. When you shop online, there is no way for you to consult with the jeweler in person and know whether the jeweler truly understands your custom design idea. This could result in you getting a piece that is perhaps close to what you imagined, but not the perfect piece that you expected.