Engagement Ring Search Trends According to Google

In the past, we've helped you stay on top of fall jewelry trends and trends for 2017. Now, we want to take it one step further by diving into some data to see what trends have been dominating engagement rings for the past five years.

Using Google Trends, we reviewed the popularity of searches regarding engagement rings in the past five years. We looked at the popularity of engagement ring settings, metals, and diamond choices. It should be noted that this does not represent purchasing behavior, however, reviewing these should help ease your decision making process when finding that idyllic ring.

Check out the graphs below to see how your favorite engagement ring trends have ranked over the past five years!

Engagement Ring Metals Graph

At Gunderson's, we have consistently told our customers and online community that rose gold is the most popular metal color and has been rising in popularity. The data agrees with us, showing that most consumers are interested in purchasing rose gold over the more traditional metal colors. In October of 2015, rose gold officially took over all other metal colors as the most popular and hasn't looked back since.

Wondering how rose gold gained so much popularity? Look no further than the release date of the first rose gold iPhone. Apple is known for creating trends, and this one seems to be staying for the foreseeable future.

It should also be noted that white gold has remained stable over the past five years. White gold engagement rings provide an elegant simplicity that serves as a balance between traditional and contemporary. It's should be no surprise that white gold has stayed near the most popular amongst couples.

Ring Settings Graph

As many newly engaged or newly married couples may have heard, halo settings are the it setting right now. They first took over the top spot early in the summer of 2015. This was most likely the case due to the high profile engagement of Kate Middleton and Prince William. She received a very notable engagement ring with a halo setting.

Over the past five years, it's been a continuous popularity battle between halo settings and solitaire settings. While solitaire settings are currently in the backseat, we wouldn't be surprised to see them make a comeback. The minimalist, yet exquisite, design proves to be timeless and alluring. Keep an eye out for which setting wins this battle in the next five years.

Diamond Shapes Graph

The consistent popularity of the of the princess cut diamond might lead you to believe that it's been around for centuries, however, this diamond cut has only been on the market since the 1970s. Quickly, it rose to one of the most popular diamond cuts searched for in the engagement ring market.

With all this said, we find that princess cut diamond tend to be the second most purchased shape for engagement rings.This is one of the few times that people's search interests do not align with their final decision, as round diamonds still rule the world of actual sales. What these Google trends show us is that there is an increased interest in princess cut diamonds, however, the trendsetters have yet to make them the it engagement diamond.

Colored Diamonds Graph

First we should say, if you don't know a lot about fancy colored diamonds then we have the reading for you.

Now, Google trends show us that interest in colored diamonds is quite sporadic. Yellow diamonds tend to be the most commonly searched for, which we attribute to their affordability compared to the other colored stones. As expected, the most expensive colored diamonds, red diamonds, are the least searched for when people are looking for engagement rings. At the end of the day, we would assume a majority of these searches are solely for research purposes as many consumers do not purchase colored stones to place in their engagement ring.

We crunched the data for you. Now go out and use our findings to help make an informed engagement ring purchasing decision.

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